How can your small business make the most of sales this Mother’s Day?

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It’s no surprise that brits love to spoil their mums, and recent research has revealed just how much.

Last year the UK’s overall spend on Mother’s Day was upwards of £1.6bn! Research into our buying habits revealed that retailers are most likely to profit from gifts such as cards, flowers and chocolates.

Figures for the week leading up to Mother’s Day show that spend on alcoholic drinks and flowers has increased each year over the past four years. In 2018, customers spent 14% more on alcohol, with gin showing the biggest jump in popularity after sales increased by 21% in just a year. The biggest leap in spending over the last few years has been on flowers, with an overall increase of 20%.

As an upcoming business, it is your job to think of creative Mother’s Day marketing ideas to make your customers buying decision a little easier, as well as making the day as special as possible for the mums. Mother’s Day marketing ideas need to be interesting and unique, so here are a few creative ideas for small business owners to make the most of Mother’s Day 2020:

Celebrate on social media

Start by attracting attention to your business with Mother’s Day related posts. You could engage your customers by asking them to share the best advice their mum has given them or throwback photos with their mums, or you could post reminders throughout the month!

Hold a competition

Online competitions are a good way to gain page likes and shares, so why not hold and promote a competition on your social media channels or within your business. You do something as simple as asking people to share what they appreciate most about their mum. Ask them to like your page, like and share the post and comment with their entry. The prize could be a voucher for a nearby spa or a Mother’s Day hamper, whatever suits your business.

Put together a gift guide or Mother’s Day hamper

If your business sells products online that are suitable for Mother’s Day gifting, you could create a page filled with items people could treat their mums to. If you have a large product range, you could split them into interests such as ‘Gifts for Mother’s who love to garden’ or ‘Gifts for Mother’s who love to be pampered’. Advertise these products on your emails to customers and on your social media channels. Creating a hamper is the perfect way to create a quick gift for your customers – just bunch together multiple products together to create a Mother’s Day hamper and gift wrap it in cellophane.

Partner up with local flower shops, spas or restaurants

The top gifts purchased on Mother’s Day include flowers and services such as manicures or a spa day. If your business doesn’t offer anything similar, think about teaming up with a local spa, florist or beauty salon to co-promote your businesses.

Mother’s Day can be a busy period even for small businesses. As the UK gets closer to becoming a widely cashless society it is important to offer your customers multiple way to pay.

Did you know, businesses that accept card payments can expect to increase their revenue by 10%? Ensure your card machine is up to date and working well, and if you do not offer card this could have repercussions on your sales with over 50% of people claiming they would not return to a shop that doesn’t take card payments.

Celebrate on social media

Start by attracting attention to your business with Mother’s Day related posts. You could engage your customers by asking them to share the best advice their mum has given them or throwback photos with their mums, or you could post reminders throughout the month!

Hold a competition

Online competitions are a good way to gain page likes and shares, so why not hold and promote a competition on your social media channels or within your business. You do something as simple as asking people to share what they appreciate most about their mum. Ask them to like your page, like and share the post and comment with their entry. The prize could be a voucher for a nearby spa or a Mother’s Day hamper, whatever suits your business.

Put together a gift guide or Mother’s Day hamper

If your business sells products online that are suitable for Mother’s Day gifting, you could create a page filled with items people could treat their mums to. If you have a large product range, you could split them into interests such as ‘Gifts for Mother’s who love to garden’ or ‘Gifts for Mother’s who love to be pampered’. Advertise these products on your emails to customers and on your social media channels. Creating a hamper is the perfect way to create a quick gift for your customers – just bunch together multiple products together to create a Mother’s Day hamper and gift wrap it in cellophane.

Partner up with local flower shops, spas or restaurants

The top gifts purchased on Mother’s Day include flowers and services such as manicures or a spa day. If your business doesn’t offer anything similar, think about teaming up with a local spa, florist or beauty salon to co-promote your businesses.

Mother’s Day can be a busy period even for small businesses. As the UK gets closer to becoming a widely cashless society it is important to offer your customers multiple ways to pay.

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