How can your business make the most of Valentine’s Day?


Worried your business won’t feel the love this Valentine’s Day? Whether you’re a teddy maker or a cake baker, Valentine’s Day can be a great marketing opportunity. Here are some tips for you to put into practice and ensure your business gets the most out of Valentine’s Day.

Here are the five most purchased items during this loving holiday that you can find in any supermarket:

  • Gift cards: 13%
  • Jewellery: 17%
  • Flowers: 34%
  • Chocolate: 48%
  • Written cards: 52%

These are the standard items that most shops sell – they might not be as special and creative as you might hope, but going with the classic can sometimes be best. Everybody loves a box of chocolates, a card with a poem on the front and a bouquet of flowers – or even some wine or beer!

However, if you fancy doing something unique for Valentine’s Day, you could add a romantic twist to your best-selling products. If you want to get more creative, here are some ideas to prepare for this day of affection.

Share content on your social media platforms

While you may not think your business relates to Valentine’s Day, sharing relevant content is a great way to stay in your customer’s minds throughout February. Invite engagement on your social media, ask your audience to share Valentine’s Day stories or give them an incentive to share by offering a prize for the best story. Posts like this are a great way to promote brand awareness.

Restock the floor often

There’s nothing worse than getting to the Valentine’s section to see the only thing left is a bunch of flowers that are miserable and wilting. Make sure you have enough back-up stock to last right up until the day and make sure you’re continuously monitoring the floor to see when items need restocking.

Sell outside the door

If you are in a safe and trustworthy area, an outside display could really boost your sales around Valentine’s Day. Displaying stock outside your shop will entice customers to come inside and look at what other products you offer. Place adverts outside and in your windows to show you are stocking for Valentine’s Day, especially if you are doing it for the first time so customers will consider your shop when buying their gifts.

Creative gift ideas

Bundle multiple items together to create a hamper for your customers – for example, candles or cookies can go in with a teddy or a single rose to make a sweet and thoughtful gift. Customers will come into your store looking for a unique gift, so providing this would show you are offering something different.

Having the gifts in cellophane or offering gift wrap will be perfect for the last-minute shoppers. Going the extra mile will ensure they think of your shop when shopping for another gift!

Provide the best service

Like Christmas, Valentine’s Day can be an expensive occasion. As the UK gets closer to becoming a cashless society, it is important to offer your customers multiple ways to pay.

Did you know, businesses that accept card payments can expect to increase their revenue by 10%? Ensure your card machine is up to date and working well, and if you do not offer card this could be a huge hindrance on your sales with over 50% of people claiming they would not return to a shop that doesn’t take card payments.

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Referral Terms and Conditions

1. Our refer a friend offer is available to existing Card Saver customers who provide a successful referral to Card Saver of a new customer incorporated in the United Kingdom or Republic of Ireland who take services consisting of Card Saver acquiring, Card Saver terminals or Card Saver gateway (the “qualifying services”) and subject to the criteria, exclusions and limitations below. Each successful referral in accordance with these terms shall be entitled to £100 or £150 if referral is submitted before Valentine’s Day 2020 (14th February 2020).

2. This offer is only available until for an unlimited time however this can be amended or withdrawn at Card Saver’s discretion.  

3. The referrer must not be an employee or owner of the business being referred.  

4. The referred customer must be an entity that has never had a facility with Card Saver. 

5. Card Saver’s standard account opening procedures will apply and your friend will need to be accepted as a new customer of Card Saver (which shall be at Card Saver’s sole discretion). Terms and conditions apply to all Card Saver services.  

6. A successful referral is defined as a business live with Card Saver using the qualifying services and where direct debit payment authorities are in place for both the existing and referral customer.  

7. If you pass the contact details of the referral to Card Saver, you are confirming that you have the referral customer’s permission to do so. You consent to us using your name and contact details to verify you as the referrer of your friend and in any communications we may have with your friend and to pass these details to any third parties. 

8. Provided that the terms are complied with, Card Saver will contact you directly by email for the £150 payment to be sent to you.  We will endeavour to send this within 30 days of us being satisfied that the criteria herein for a successful referral have been met.  The £150 will be sent to the email address provided in your application form but will only be issued in the name of your business and not to an individual employed by your business. 

9. This referral offer cannot be combined with any other promotional offer. 

10. The issue of the money is conditional of the referral merchant retaining Card Saver services at the time of issue. If Card Saver is required to terminate services or does not accept the referral merchant’s application, no money will be issued. 

11. Card Saver reserves the right to amend, suspend or withdraw the ‘Referral Road Scheme’ at any time for any reason. The offer is non-transferable and may be revoked at any time for any reason. The rules to the ‘Referral Road Scheme’ may be changed without notice and at the sole discretion of Card Saver. 

12. Card Saver reserves the right to refuse a claim of the £150 if it has reasonable grounds to believe that there has been a breach of these terms and conditions, a misuse of our intellectual property rights including Card Saver trademarks and/or materials, any misrepresentation; abuse of the Referral Road promotion; or any illegal or criminal activity including fraud in connection with this offer.  

13. These terms shall be governed by and interpreted within the laws of England and Wales.


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