New Year’s resolutions for business success

New Year's resolutions for business success

We’re ready to ring in 2020 with a bang, starting with some high-powered business goals. What are you resolving to do in the new year? Forget hitting the gym more or writing a novel (although those are definitely worthwhile objectives). This year, we want you to commit to taking your small business to the next level — and actually reach your goal! Now is the perfect time to look forward. Here are some ways you can resolve to build a better, more prosperous business in 2020.

Be social

Engaging with audiences on social media is essential to getting your business seen, building your brand, and developing a loyal following. Plus, plugging into social platforms gives you new ways to connect and promote your business.

Whether you choose Facebook, Twitter, Instagram and/or LinkedIn is up to you and your audience, posting content, stories, competitions, polls and videos can help your potential and current customers to engage with your business.

Build your brand

With the influx of social media and e-businesses, we see the word brand tossed around haphazardly. What really is a brand? Why is it so crucial to build one? How can you establish your business’ brand?

Inherent to branding is your business identity: getting seen — and becoming known — by your target audiences. With strong branding, you have the opportunity to become an authority in your field or industry and build loyal customer followings.

The brand you ultimately build — determine your business decisions; it impacts the voice, feel, style, and substance of your content and website, and on a more technical level, your operations, management, interactions, and marketing efforts. 

Improve your customer experience

With over 60% of customers saying they would avoid even stepping foot in a shop if there is a long queue, it is important for a business to consider this and enhance their customer experience.

One of the ways we can try to do this is by accepting card payments with a contactless card terminal. Handling cash can be frustrating, especially if you don’t have enough change to hand back to the customer. As well as this, only one in ten UK consumers rarely use cash at all, meaning quite a large majority of the public expect to be able to pay with a debit/credit card, or with their smartphone.

Cash isn’t dead, but it certainly is no longer king. Regardless of how cash affects you now, all signs point to a cashless future.

Set realistic goals

Goal setting is a valuable habit if the goals lead to success rather than distress. Resolve that the goals you set will be achievable, rather than unrealistic pipe dreams that are so far out of reach they only lead to frustration. If you have trouble setting realistic goals, there are ways to map out a formula that makes sense for you.

Make business planning a weekly event

Planning is vital if you want a healthy, growing business. Business planning lets you take stock of what worked and what didn’t work, and helps you set new directions or adjust old goals. So why do it just once a year or once a quarter? Set aside time each week to review, adjust, and look forward—or even better, make business planning a part of each day. Not only will this help you avoid costly mistakes and stay on track, but you’ll feel more focused and relaxed.

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Referral Terms and Conditions

1. Our refer a friend offer is available to existing Card Saver customers who provide a successful referral to Card Saver of a new customer incorporated in the United Kingdom or Republic of Ireland who take services consisting of Card Saver acquiring, Card Saver terminals or Card Saver gateway (the “qualifying services”) and subject to the criteria, exclusions and limitations below. Each successful referral in accordance with these terms shall be entitled to £100 or £150 if referral is submitted before Valentine’s Day 2020 (14th February 2020).

2. This offer is only available until for an unlimited time however this can be amended or withdrawn at Card Saver’s discretion.  

3. The referrer must not be an employee or owner of the business being referred.  

4. The referred customer must be an entity that has never had a facility with Card Saver. 

5. Card Saver’s standard account opening procedures will apply and your friend will need to be accepted as a new customer of Card Saver (which shall be at Card Saver’s sole discretion). Terms and conditions apply to all Card Saver services.  

6. A successful referral is defined as a business live with Card Saver using the qualifying services and where direct debit payment authorities are in place for both the existing and referral customer.  

7. If you pass the contact details of the referral to Card Saver, you are confirming that you have the referral customer’s permission to do so. You consent to us using your name and contact details to verify you as the referrer of your friend and in any communications we may have with your friend and to pass these details to any third parties. 

8. Provided that the terms are complied with, Card Saver will contact you directly by email for the £150 payment to be sent to you.  We will endeavour to send this within 30 days of us being satisfied that the criteria herein for a successful referral have been met.  The £150 will be sent to the email address provided in your application form but will only be issued in the name of your business and not to an individual employed by your business. 

9. This referral offer cannot be combined with any other promotional offer. 

10. The issue of the money is conditional of the referral merchant retaining Card Saver services at the time of issue. If Card Saver is required to terminate services or does not accept the referral merchant’s application, no money will be issued. 

11. Card Saver reserves the right to amend, suspend or withdraw the ‘Referral Road Scheme’ at any time for any reason. The offer is non-transferable and may be revoked at any time for any reason. The rules to the ‘Referral Road Scheme’ may be changed without notice and at the sole discretion of Card Saver. 

12. Card Saver reserves the right to refuse a claim of the £150 if it has reasonable grounds to believe that there has been a breach of these terms and conditions, a misuse of our intellectual property rights including Card Saver trademarks and/or materials, any misrepresentation; abuse of the Referral Road promotion; or any illegal or criminal activity including fraud in connection with this offer.  

13. These terms shall be governed by and interpreted within the laws of England and Wales.


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