How can your small business prepare for Black Friday?

Black-Friday-Prepare-Card-Payments-Business-UK

The shopping season is well under way, and Black Friday is just around the corner, so now is the time for your small business to prepare.

Taking place on Friday 29th November, Black Friday is the biggest day of consumer spending in the calendar year, with retailers offering huge discounts on their products. The day is filled with frantic shoppers fighting over products from televisions to blenders, but there are ways you can prepare your business to ensure it is a huge success.

Here are some points to keep in mind ahead of the big day.

Be resourceful

Major retailers such as John Lewis, Argos and others, are likely to see significant consumer spend as shoppers will naturally flock to these established giants due to their range of deals and the savings that can be made in their Black Friday sales.

As a small business, there are other things to consider when planning for your Black Friday. If you’re based in an area with a multitude of local businesses, team up with them to promote your businesses together. Create a hashtag to promote your businesses on social media, making the local community aware of the sales that you will be hosting.

Consider holding an event on Black Friday, set up a stall outside your shop and display your best-selling products. This is a good way to engage with your audience and it provides something more intimate than holding a quick-fire sale.

Prepare your staff

Black Friday is busy for any business offering deals, and you will need all the help you can get, so prepare for this in advance. Make it clear to your staff that they will need to be in work to help, and emphasise the importance of their presence on this day. The last thing you want is a store full of interested customers and not enough staff to serve them.

Provide incentives and rewards for your staff during the day and afterwards. If they’re coming in early to help prepare the store, put out a breakfast buffet or buy a round of drinks at the end of the day to show your appreciation.

Advertise in advance

The most important thing when preparing for Black Friday is to get the customers to your door, so hype up your sale in the run up to the day. Update your website (even if you don’t offer e-commerce) to coincide with the theme of Black Friday, and this will make it clear to your shoppers that you will be taking part.

Make sure that all your communications advertise that you will be offering a sale this Black Friday. Emails and social media posts need to state that you will be taking part to interest your current and potential customers. If you haven’t already started making your customers aware of your Black Friday sale – you should start doing this as soon as possible.

Stock up

Your Black Friday sale will not be a success if you run out of best sellers and sale stock. Prior to the day, make sure you do a full audit of your discounted products. Identify exactly how much stock you

might need and overestimate as it is better to have too much than to run out on the day. Again, you don’t want customers arriving at your store to find that the item you’ve been promoting as part of your Black Friday sale has sold out. Prepare in advance to avoid this situation.

Accepting payments on Black Friday

To get the most out of your Black Friday sale you need to consider the expectations of your customers at each point in their journey and ensure your payment technology can accommodate any preferred payment methods.

Retailers of any size stand out through simplicity, convenience and ease of their customer journey.

It is likely that most of your customers will be paying by card so ensure your payment terminals are up to date and working perfectly.

If you don’t currently offer card payments, or you’re looking to switch card payment providers, take a look at what we offer here.

Start taking fast and secure contactless payments

Share this article

Share on facebook
Share on twitter
Share on linkedin

Start taking fast and secure contactless payments

Referral Terms and Conditions

1. Our refer a friend offer is available to existing Card Saver customers who provide a successful referral to Card Saver of a new customer incorporated in the United Kingdom or Republic of Ireland who take services consisting of Card Saver acquiring, Card Saver terminals or Card Saver gateway (the “qualifying services”) and subject to the criteria, exclusions and limitations below. Each successful referral in accordance with these terms shall be entitled to £100 or £150 if referral is submitted before Valentine’s Day 2020 (14th February 2020).

2. This offer is only available until for an unlimited time however this can be amended or withdrawn at Card Saver’s discretion.  

3. The referrer must not be an employee or owner of the business being referred.  

4. The referred customer must be an entity that has never had a facility with Card Saver. 

5. Card Saver’s standard account opening procedures will apply and your friend will need to be accepted as a new customer of Card Saver (which shall be at Card Saver’s sole discretion). Terms and conditions apply to all Card Saver services.  

6. A successful referral is defined as a business live with Card Saver using the qualifying services and where direct debit payment authorities are in place for both the existing and referral customer.  

7. If you pass the contact details of the referral to Card Saver, you are confirming that you have the referral customer’s permission to do so. You consent to us using your name and contact details to verify you as the referrer of your friend and in any communications we may have with your friend and to pass these details to any third parties. 

8. Provided that the terms are complied with, Card Saver will contact you directly by email for the £150 payment to be sent to you.  We will endeavour to send this within 30 days of us being satisfied that the criteria herein for a successful referral have been met.  The £150 will be sent to the email address provided in your application form but will only be issued in the name of your business and not to an individual employed by your business. 

9. This referral offer cannot be combined with any other promotional offer. 

10. The issue of the money is conditional of the referral merchant retaining Card Saver services at the time of issue. If Card Saver is required to terminate services or does not accept the referral merchant’s application, no money will be issued. 

11. Card Saver reserves the right to amend, suspend or withdraw the ‘Referral Road Scheme’ at any time for any reason. The offer is non-transferable and may be revoked at any time for any reason. The rules to the ‘Referral Road Scheme’ may be changed without notice and at the sole discretion of Card Saver. 

12. Card Saver reserves the right to refuse a claim of the £150 if it has reasonable grounds to believe that there has been a breach of these terms and conditions, a misuse of our intellectual property rights including Card Saver trademarks and/or materials, any misrepresentation; abuse of the Referral Road promotion; or any illegal or criminal activity including fraud in connection with this offer.  

13. These terms shall be governed by and interpreted within the laws of England and Wales.

 

We use cookies on our website to give you a better experience, improve performance, and for analytics. Find out more and control how cookies are used by clicking Cookie settings. By using this website you agree to the use of cookies.