Three ways to boost sales in the lead up to Christmas


With almost four weeks until the big day, we’ve shared how your business can maximise sales, awareness and footfall on the lead up to Christmas.

Christmas is a season for giving, but it’s also a time for giving away.

Start a social media competition

There’s not much that compares to the excitement customers get when winning something, and it can be a great way for your brand to stand out from the crowd.

When people like, comment on and share your content, social media algorithms recognize that and more people are likely to see it and learn about your business. Plus, many businesses will pair with others for giveaways, introducing you to their audience.

Running contests on social media is a great way to get your audience more involved in your online presence, but you want to make sure that you’re seeing results.

Testing different platforms, playing with contest types and alternating prizes are all great ways to see success from your social media contests. You also want to ensure that you’re only promoting your contest and giving away freebies to your target audience.

Add some sparkle to your business

Christmas is also a time for well-decorated trees, baubles, bright lights exploiting the public’s love of a festive snap through social media.

There are many ways your business can express Christmas cheer, such as decorating your shop, or using Instagram stories to share live experiences of day-to-day work, your festive offers or a step-by-step on how your makes your products!

Being able to see the real people behind the products, and the machinery and tools used to create them, builds brand trust and reassurance. Whilst showing your interest by decorating your workspace can engage customers to utilize your business as part of their festive plans and presents.

Small businesses are in a prime position to build relationships that last beyond the festive season, so long as they keep it personal.

Make it easy to pay

Whether you sell your products or services in person or online, it’s important that you keep the payment process easy and hassle-free to avoid scaring your customers away.

More and more UK consumers now expect to pay for their purchases using a card when they are shopping, with card payments making up 78% of all payments in 2018.

Accepting card payments is also more secure for your business and customers, as carrying cash can increase the risk of theft and counterfeit notes.

If your business isn’t already taking card payments, or you want to switch providers, we can set up you up with our state-of-art card machine, or start taking payments online with us.

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Referral Terms and Conditions

1. Our refer a friend offer is available to existing Card Saver customers who provide a successful referral to Card Saver of a new customer incorporated in the United Kingdom or Republic of Ireland who take services consisting of Card Saver acquiring, Card Saver terminals or Card Saver gateway (the “qualifying services”) and subject to the criteria, exclusions and limitations below. Each successful referral in accordance with these terms shall be entitled to £100 or £150 if referral is submitted before Valentine’s Day 2020 (14th February 2020).

2. This offer is only available until for an unlimited time however this can be amended or withdrawn at Card Saver’s discretion.  

3. The referrer must not be an employee or owner of the business being referred.  

4. The referred customer must be an entity that has never had a facility with Card Saver. 

5. Card Saver’s standard account opening procedures will apply and your friend will need to be accepted as a new customer of Card Saver (which shall be at Card Saver’s sole discretion). Terms and conditions apply to all Card Saver services.  

6. A successful referral is defined as a business live with Card Saver using the qualifying services and where direct debit payment authorities are in place for both the existing and referral customer.  

7. If you pass the contact details of the referral to Card Saver, you are confirming that you have the referral customer’s permission to do so. You consent to us using your name and contact details to verify you as the referrer of your friend and in any communications we may have with your friend and to pass these details to any third parties. 

8. Provided that the terms are complied with, Card Saver will contact you directly by email for the £150 payment to be sent to you.  We will endeavour to send this within 30 days of us being satisfied that the criteria herein for a successful referral have been met.  The £150 will be sent to the email address provided in your application form but will only be issued in the name of your business and not to an individual employed by your business. 

9. This referral offer cannot be combined with any other promotional offer. 

10. The issue of the money is conditional of the referral merchant retaining Card Saver services at the time of issue. If Card Saver is required to terminate services or does not accept the referral merchant’s application, no money will be issued. 

11. Card Saver reserves the right to amend, suspend or withdraw the ‘Referral Road Scheme’ at any time for any reason. The offer is non-transferable and may be revoked at any time for any reason. The rules to the ‘Referral Road Scheme’ may be changed without notice and at the sole discretion of Card Saver. 

12. Card Saver reserves the right to refuse a claim of the £150 if it has reasonable grounds to believe that there has been a breach of these terms and conditions, a misuse of our intellectual property rights including Card Saver trademarks and/or materials, any misrepresentation; abuse of the Referral Road promotion; or any illegal or criminal activity including fraud in connection with this offer.  

13. These terms shall be governed by and interpreted within the laws of England and Wales.


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